Browse Wellness

The Future of Wellness Tourism

We explore the trends in wellness travel and the influences that we think will shape the industry in the coming years.

The future of wellness tourism is looking very promising. With the global health and wellness market expected to reach $3.7 trillion by 2022, it’s no surprise that more and more people are interested in traveling for their health and wellbeing.

Here are 5 trends that we think will shape the future of this rapidly growing industry:

1) Increased Focus on Mental Health:

In our fast-paced, constantly connected world, it’s not surprising that many of us are struggling with our mental health.

Luckily, there is an increasing number of travel options available that cater to those seeking some time out to focus on their wellbeing – from yoga retreats and meditation centers, to digital detoxes and nature immersion experiences.

2) Rise of Preventative Medicine:

As healthcare costs continue to rise around the world, prevention is becoming increasingly important (and popular).

Wellness travelers are now seeking out destinations and activities that will help them stay healthy – think fitness holidays, nutritional cleansing programs and even medical check-ups abroad (often at a fraction of the cost they would pay at home).

3) Greater Accessibility:

Thanks to advances in technology as well as a greater awareness of the benefits of wellness travel, we’re seeing a significant increase in opportunities for people to experience these life-changing journeys.

Whether it’s through virtual reality headsets or mobile apps, there are now more ways than ever before to reach your target audience and make booking a trip easier than ever before.

4) Personalization:

One size does NOT fit all when it comes to wellness travel.

Nowadays, travelers expect their holidays to be tailored specifically to their individual needs and preferences – whether that means choosing the right destination based on your preferred activity or finding accommodation that suits your dietary requirements.

5) Sustainability:

The trend for traveling with purpose isn’t going anywhere anytime soon – if anything, it’s only set to become more popular in the years ahead.

An increasing number of tourists want to know that their contribution is making a difference in the world around them and so many wellness travel companies have already started incorporating sustainable practices such as offsetting carbon emissions into their business model.

What do you think will be the biggest trend in wellness tourism?

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About the Author

Emily Mitchell
Marketing Manager + Yoga & Nutrition Author
Emily is one of our long-standing wellness experts at Browse Wellness. With over a decade of experience in the wellness industry, Emily is passionate about sharing her knowledge and expertise with others. Through Browse Wellness, she provides a wealth of resources, including articles, guides and product recommendations, to help you live a healthier and happier life. Emily is a certified yoga instructor and holistic nutritionist, and her approach to wellness is grounded in a holistic, whole-body perspective.



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